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REBOOTING
AN AGING Telco.
Having recently lost its position as marketplace leader, MobiFone was looking for a new agency to reboot the brand.
To modernize the brand, we looked to the shifting economic landscape — the country was going through levels of prosperity never seen before.
In fact, with employment at an all time high, the nation had suddenly found itself as a land of opportunity.
Idea
Vietnam is going through its own version of the 'American Dream'...
Idea
...and MobiFone is the brand helping everyone reach it.
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