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SEE HOW

THE NOODLE

IS MADE

We received what could possibly be the dryest television brief of all time.

The client was determined to give consumers a look inside their noodle factory. 

So their brief was literally to show how the noodle factory works.

And the entire commercial had to be shot inside the factory. Not cutaways. No other shots. The entire 30 seconds—inside the noodle factory.

The result was a commercial so successful, the client decided to run it globally.

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