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A health food franchise came to us with a tiny budget, wanting an outdoor and instore campaign to fight against fast food.

The brief was to help moms educate the children on the dangers of eating fatty foods.

Our strategy was to create something light-hearted yet controversial

— we wanted to encourage debate around diet and obesity, with our client playing the role of protagonist. 



The campaign was covered by national media, bringing the topic of children's diet into the national conversation. Some applauded the campaign, others thought it was too judgemental. Everyone seemed to have an opinion. 

One thing was for sure, brand awareness and recall improved over 300%. 

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