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Flappy Bird was once the most downloaded app in the world. For months, it was #1 in both the Apple and Android app stores.

It's addictive game play (and tendency to cause people to smash their phone) became global conversation. 

 

Sadly Flappy Bird was unceremonioulsy taken away from the world after a few months, buried under a cloud of controversy.

Fast forward a year. Amazon, having just launched Amazon Fire to take on Apple TV and Google Chromecast, secures the rights to bring Flappy Bird back to the world.

BRIEF

The client wanted a mobile-first idea that would allow the world to celebrate the return of Flappy Bird.

 

Yes, it’s finally happened! Flappy Bird is back — now free on Amazon Fire TV. To celebrate, we've just released this special sticker set - a must for anyone who misses flapping between those never ending poles.  

 

DON'T HAVE TELEGRAM?

No Telegram, no problems. It's 100% free. Download now and see why everyone is migrating to the new messaging app that specialises in security and speed.

 

DOWNLOAD  

IDEA

We created a gallery of 40 Flappy Bird stickers for consumers to chat with on Telegram messenger.

RESULTS

We hit the 10,000 download in just 3 months.

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