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New products, plans and prices are devised daily, as everyone reacts to what's happened in the market over the last 24 hours.
THE 7 DAY TURNAROUND
The Telco Wars are fought fiercely—every minute of every day.
So when Vodafone told us we had to write and produce a TV spot that had to be air in 7 days time—we had to move quick.
What's more, we had to work with Orange is the New Black's Ruby Rose, and the band RadioInk.
And we had only one day for the shoot. (Hey, that's life working on a telco.)
Seven days after the briefing...
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