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Launching an online brand in the offline world.

iVIVU is Asia's Agoda — online travel booking. All their competitors own the same position: the enabler of a paradise getaway.

For 3 years, the startup had flourished just by existing. It was a great product and solved a consumer need. But they wanted to take the next step by building their brand.

THE BRIEF

They wanted to be taken as seriously as legacy travel agent brands. What's more, they wanted a position in the market, and they wanted to their first ever tagline. They had already bought outdoor media and wanted creative to bring everything to life.

INSIGHT

Research showed us that many locals don't use up all their allotted vacation days because they fear they'll lose them if they go on holiday.

IDEA

Let Yourself Out — give yourself permission to escape your white collar desk job for a vacation.

Stockbroker

Designer

Personal Assistant

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